SECO Inspiration Through Innovation Event 2018

Posted on October 23, 2018


The team at Houghton involved in SECO ITI2018 could not be happier with the reception and feedback we’ve received during and post exhibition.

The two-day event was the perfect opportunity to officially launch FluidTrend, whilst showcasing the latest in Houghton fluid maintenance management equipment. We’ve been blown away by the positive response we received during the event from eventgoers and fellow exhibitors alike, and the feedback ever since has been phenomenal.

Hundreds of visitors turned out to attend the two-day event at SECO Tools, Alcester, along with huge presence from the Houghton Team. We had over thirty employees on site, including an array of account managers, engineers, management alongside the Formation marketing team. Some familiar faces popped by to come and see the software in action, but we were also delighted to be approached by some new faces that wished to discuss new opportunities.

Upon arrival to the Houghton stand, guests were greeted with an awesome 55-inch touch screen interactive TV, able to demonstrate the capabilities of FluidTrend interactively. Representing Houghton, the team donned FluidTrend branded shirts, which also included the ITI2018 logo, which got a great thumbs up from ITI2018 organisers!

Exhibitor-goers and visitors alike were openly impressed with the dominance of the Houghton brand across all aspects of the exhibition – this included Houghton’s famous Hocut 4940 cutting fluid, running on thirteen out of sixteen CNC machines in use across the demonstration zone.

Promotional Houghton goody bags were flying off the stand, which included a special edition Houghton ITI2018 showcase brochure, alongside a FluidTrend-branded power bank. Visitors stopped to join the ever-growing group of bystanders who had taken the time to watch the demonstrations which were running throughout the day. Live updates were shared on social media over the two days, including photos and videos of the team, which highlighted the immense presence of Houghton at the event.

Thank you to all who were involved over the two days and helped towards to the success and we look forward to next coming months with the ever-increasing interest into FluidTrend.

Read the full Houghton showcase below: