Inside the Launch of the First Fluid Intelligence Academy

Posted on May 9, 2019

The 20th March saw the official opening of the Fluid Intelligence Academy in Europe.

Available to facilitate Fluid Intelligence customers, the Fluid Intelligence Academy is a bespoke and dedicated customer consultation facility, designed to support clients through a process of off-site production trial, monitoring and development.

Alongside its consultative capabilities, the academy will also be used as a training facility – designed to support future Houghton staff and apprentices, alongside offering advanced and hands-on training for clients and their workforce.

Based in Blackburn, Lancashire, the Fluid Intelligence Academy is partnered with Training 2000 – a large Group Training Association and part of the art of the University of Central Lancashire (UCLan).

Situated in the Advanced Manufacturing & Automation Centre (AMAC), the Fluid Intelligence Academy is equipped with the latest CNC equipment, enabling customers to simulate their production in similar conditions to their own facilities, helping them enhance their processes in a secure environment.

Headed up by EMEA Business Development Director for Fluid Intelligence Solutions, Lee Bowditch, alongside Commercial and Country Director and champion of the UK Fluid Intelligence Academy, Matt Bartle, the event was an opportunity for key clients to witness first-hand how Fluid Intelligence and the Fluid Intelligence Academy could support the British manufacturing and engineering industry.

The day also featured speeches from high-level Houghton management, including Mike Shannon, President & Chief Executive Officer of Houghton International, alongside Kevin Smith, Senior Vice President of Houghton International, President of Europe, Middle East and Africa (EMEA) and Global Automotive and Aerospace.


Demonstrations and Seminars

The full-day event included demonstrations and seminars from numerous Houghton experts within the AMAC facility including tutorials on FluidTrend, Houghton equipment and chemicals, alongside a seminar providing insight into the training opportunities available at the Fluid Intelligence Academy.

Led by experts within Houghton and key members of the Fluid Intelligence team, the seminars rotated in groups of four – enabling for intimate and personable group discussions and Q&As.

Talks ranged from an in-depth overview of the capabilities of FluidTrend, a live demonstration of HOCUT working in a DMG MORI DMU 75, an introduction to FLUIDMIX and Houghton’s strategic partners alongside an insight to the courses and training available from Training 2000’s Head of Business Development, Chris Stott alongside Houghton HR Advisor Kelly Hadley.


Strategic Partners

We were delighted to accommodate multiple trusted partners during the launch event including Freddy, Wogaard, Eclipse Magnetics and Wallenius Water Innovation – each provided with a stand to enable free liaison with our clients.

Each stand featured products that we currently or have previously used to create a bespoke solution for our client’s product requirements, showcasing our collective and comprehensive skill set.

Part of our USP and appeal in the market is our large network of strategic partners – these relationships enables us to create bespoke solutions for our clients from a combination of industry expertise.

With delegates from companies including Rolls-Royce, Ford, VTL and GKN Aerospace attending, the event provided key and prospective customers with an excellent opportunity to experience first-hand the capabilities of the Fluid Intelligence concept and Fluid Intelligence Academy in a tangible setting.

We’re delighted with the reception we received during and post-event and look forward to attending the launch and witnessing the buzz of future academics to come.